NAND flash prices set to rise in 3Q25 amid growing AI-driven enterprise SSD demand

TrendForce reports that increased AI investments by major North American cloud service providers (CSPs) are expected to boost enterprise SSD demand in the third quarter of 2025. The enterprise SSD market is projected to face undersupply, with low finished product inventory levels potentially driving a quarterly price increase of up to 10%.

Earlier this year, suppliers implemented a conservative production strategy to balance NAND Flash supply and demand. However, new U.S. tariff policies introduced in early April disrupted market momentum in Q2, causing price volatility. While some PC manufacturers increased shipments in Q2, this did not significantly lift overall NAND Flash demand. Weak retail market performance has led suppliers to further tighten capacity controls.
Recent demand for storage has risen, driven by shipments of high-end AI servers, such as NVIDIA’s GB200, and increased HDD orders since early 2025, indicating broader enterprise infrastructure expansion. Both SSDs and HDDs are expected to see growth from rising enterprise capital expenditures and consistent server deployments by CSPs.