Global DRAM module revenue reached $12.5 billion in 2023, a decline of 28%

TrendForce reported that the global revenue for the DRAM module market reached US$12.5 billion in 2023—a YoY decline of 28%. This drop was primarily attributed to the inventory correction period for consumer electronics following the pandemic, which drove down DRAM prices. High utilization rates by DRAM suppliers further intensified the price decline, before the market began to rebound in the second half of 2023. Differences in market focus and business strategies led to varied revenue performance across companies. The top 10 DRAM module makers accounted for 93% of total industry revenue in 2023. Kingston’s revenue scale declined primarily due to a trend of consumer downgrading in certain markets, which significantly impacted high-end brand sales. Nonetheless, Kingston has maintained its premium brand positioning and optimized its regional market layout to safeguard profitability. POWEV climbed to second place, thanks to its brands—Gloway, Asgard, and Sinker—which target the gaming and industrial markets. The company leveraged competitively-priced, locally produced DDR4 chips manufactured in China and promoted aggressively across both online and offline channels to help its revenue surge by almost 40% in 2023. ADATA retained third place, maintaining steady revenue YoY by strategically building low-cost inventory in early 2H23 and ramping up shipments from Q4. Kimtigo...