Synopsys Presents AI-Driven Automotive Solutions at CES 2026

Synopsys is exhibiting AI-driven and software-defined engineering solutions at CES 2026 in Las Vegas this week, addressing automotive engineering challenges related to innovation acceleration, cost reduction, and complexity management.

The solutions cover system-level simulation to semiconductor design, allowing virtualization of silicon and software development, performance prediction, and reliability optimization.

Ravi Subramanian, Chief Product Management Officer at Synopsys, stated that software-defined mobility and AI integration require changes in automotive engineering. Synopsys tools support virtualization for design, integration, and prototyping to reduce costs and time to Start of Production.

Virtualization of vehicle electronics can reduce costs by 20–60% and shorten time-to-market. Synopsys works with companies including Arbe Robotics, Audi, and Samsung.

Dr. Noam Arkind, CTO at Arbe, noted Synopsys tools help validate architectures, meet ISO 26262 standards, and accelerate development.

Geoffrey Bouquot, CTO at Audi, said virtual methods with Synopsys simulation enable early design exploration and scaled validation, reducing physical prototyping.

Haechang Lee, EVP at Samsung Electronics, described the integration of the Samsung ISOCELL Auto 1H1 sensor into Ansys AVxcelerate Sensors for simulating real-world condition...