Latin America Smartphone Market Grows 2% in Q2 2025 with Strong Xiaomi and HONOR Shipments

Canalys, reported that Latin America’s smartphone market grew 2% year-on-year in Q2 2025, reaching 34.3 million units shipped. Samsung maintained its lead with an 8% increase, shipping 11.0 million units and holding a 32% market share, driven by the Galaxy A06 and A16 models, which accounted for over 60% of its shipments. Xiaomi secured second place, also growing 8% with a record 6.7 million units shipped, representing a 20% market share, fueled by the 4G Redmi A5 and 14C models, particularly in Argentina, Colombia, and Central America. Motorola ranked third with a 15% market share, but its shipments declined 10% to 5.1 million units. HONOR saw a 70% growth, shipping a record 2.9 million units for an 8% market share, driven by its X-series, Magic7 Lite, and 400 series, with Central America overtaking Mexico as its largest regional market. TRANSSION, in fifth place, experienced a 23% decline, shipping 2.4 million units for a 7% market share. Other vendors collectively shipped 6.1 million units, down 7%, holding an 18% market share.

Miguel Pérez, Senior Analyst at Canalys,...