Wearable Band Shipments in Mainland China Hit Record 33.9 Million Units in H1 2025, Driven by Subsidies and Fitness Trends

Mainland China’s wearable band market reached a record 33.9 million units shipped in the first half of 2025, reflecting a 36% growth compared to H1 2024, according to Canalys (part of Omdia). This follows a 33% increase in H2 2024, marking the highest H1 shipments ever recorded for wearable bands in the region. Basic bands grew 80%, making them the fastest-growing category and a key driver of market performance.

Huawei led with 12.1 million units shipped, holding a 35.7% market share, while Xiaomi followed with 10.9 million units and a 32.2% share. Both vendors surpassed 10 million shipments in the first half of a year for the first time, with Xiaomi achieving 100.9% growth. XTC shipped 2.6 million units for a 7.6% share, Apple shipped 1.9 million units for a 5.7% share, and vivo shipped 0.7 million units for a 2% share, with vivo posting the highest growth at 396%. 

Other vendors accounted for 5.7 million units and a 16.7% share, down 6% year-on-year.National subsidy policies in Q1 2025 boosted demand by encouraging upgrades, attracting new users, and rekindling interest among former users. Combined with the ‘618’ promotions, these subsidies lowered purchasing barriers for price-sensitive consumers, drivi...