Global wearable band market grows 13% in Q1 2025 with Xiaomi leading shipments

The global wearable band market expanded by 13% year-on-year in Q1 2025, reaching 46.6 million units shipped, according to research from Canalys (now part of Omdia). Growth was driven by recovering demand and a lower base from the previous year, with all major categories—basic bands, basic watches, and smartwatches—showing increases, particularly basic wearables.

Xiaomi led the market, shipping 8.7 million units, a 44% increase, reclaiming the top spot for the first time since Q2 2021. Its growth was fueled by the Redmi Band 5, refreshed designs, advanced data capabilities, and competitive pricing in emerging markets, supported by HyperOS integration and a new self-developed smartphone chip. Apple secured second place with a 5% rise in Apple Watch shipments to 7.6 million units, anticipating a portfolio update later in 2025 for its tenth anniversary. Huawei held third place, with a 36% increase to 7.1 million units, driven by its GT and Fit series and global expansion of the Huawei Health app. Samsung saw 74% growth, shipping 4.9 million units, balancing mass-market products in emerging economies with premium smartwatches in developed markets. Garmin, in fifth place, grew 10% to 1.8 million units, leveraging its Connect+ launch and differentiated portfolio.

The...