1.22 billion smartphones shipped globally in 2024, Apple, Samsung and Xiaomi lead

Canalys reported that the global smartphone market grew by 3% to reach 330 million units in Q4 2024, marking the fifth consecutive quarter of growth. However, the growth rate has significantly slowed. Apple showcased strong performance during its traditional new launch season, securing the top spot with a 23% market share. Samsung followed with a 16% market share, experiencing a decline. Xiaomi maintained its third position with a 13% market share, being the only brand to achieve year-on-year growth among the top three, driven by increasing presence in its home market and globalization efforts. TRANSSION and vivo ranked fourth and fifth respectively, benefiting from the recovery of emerging markets in the Asia-Pacific region. For full year 2024, global smartphone shipments totaled 1.22 billion units, reflecting a 7% year-on-year increase. Apple maintained its lead over Samsung for the second consecutive year.
“Apple solidified its global position through growth in emerging markets like India and Southeast Asia in 2024,” stated Canalys Analyst Le Xuan Chiew. “By expanding channel coverage and influence in the Asia-Pacific region, and leveraging active marketing and branding strategies, Apple captured growth opportunities. However, competition and a prolonged replacement...