IDC: Global smartphone shipments up 4.0% y-o-y to 316.1 million units in 3Q2024

IDC reported that the global smartphone shipments increased 4.0% year over year to 316.1 million units in the third quarter of 2024 (3Q24). This marks the fifth consecutive quarter of shipment growth with a strong start into the second half of this year despite macroeconomic concerns. “Led by strong growth from Chinese vendors like vivo, OPPO, Xiaomi, Lenovo and Huawei, the smartphone market shows resilience despite global economic headwinds,," said Will Wong, senior research manager for AP Client Devices. "Nevertheless, the growth among vendors was uneven – while some companies grappled with elevated Bill-of-Materials (BOM) costs, others benefited from favorable exchange rates in emerging markets like Southeast Asia. Vivo's performance was particularly notable, fueled by aggressive product launches and a low comparison base.” "While the growth of the Chinese players in emerging markets has been an ongoing theme this year, Apple also enjoyed a 3.5% YoY growth in shipments this quarter fueled by strong demand from the previous models and the launch of the new iPhone 16 lineup,” said Nabila Popal, research director for Worldwide Client Devices. "In Q3 2024, older iPhone models, specifically the iPhone 15, performed exceptionally well due to the heavy promotions and increased marketing activities around Apple Intelligence. Despite the staggered rollout of Apple Intelligence ...