SDVerse a new platform under-dev to procure Automotive software BoM component

Date: 12/03/2024
General Motors (GM), Magna, and Wipro Limited have joined hands in developing SDVerse, a new B2B sales platform designed to transform the automotive software Bill of Material sourcing and procurement process. SDVerse to acts as a matchmaking platform, connecting buyers and sellers of embedded automotive software, thereby enhancing transparency and efficiency in the industry. SDVerse introduces a novel approach to software sourcing, allowing companies to procure software separately from hardware and providing an attractive alternative to OEM insourcing of software development.

Matchmaking Platform: SDVerse facilitates direct connections between automotive software buyers and sellers through a transparent digital platform. Sellers can showcase their software's features and attributes, while buyers can efficiently explore and procure software products from a comprehensive catalogue.

Launch Partner Group: Leading companies such as Ampere*, FEV, Forvia, HL Mando, NXP Semiconductors, TTTech Auto, and Valeo form an exclusive "Launch Partner" group supporting SDVerse. Their involvement underscores the platform's industry-wide significance and potential.

Subscriber Benefits: SDVerse offers various benefits to subscribers, including reduced cost, time, and complexity by eliminating duplication of efforts, higher software quality through increased testing and validation cycles, improved resource allocation, and enhanced revenue opportunities for sellers.

Prashant Gulati has been appointed CEO of SDVerse, bringing over two decades of automotive industry experience and expertise in software technology to lead the platform. His leadership will drive SDVerse's vision of maximizing the potential of emerging technologies in the automotive sector.
“The market for automotive software is expected to nearly double this decade, potentially outpacing the growth of software development talent pools” said Harmeet Chauhan, Global Head Wipro Engineering Edge, Wipro Limited. “The current paradigm for software sourcing will likely not be able to overcome this growing gap without sacrificing both profitability and the auto industry’s aspirations for software defined vehicles. SDVerse addresses these pain points, offering a wide range of benefits across the industry.”

“Automotive grade software development is rapidly transforming, and we all need to ask ourselves how we get customers really unique differentiating features faster. Part of that is identifying the common underlying code that can be shared in the name of higher quality and lower costs for our end customers,” said Dan Nicholson, Vice President, Strategic Technology Initiatives, General Motors. “This first-ever software marketplace creates an independent, industry-driven one-stop-shop for embedded systems software, significantly expanding access to new innovations, helping to drive down cost, and allowing companies like GM to implement critical software more quickly.”

“Magna’s participation in SDVerse is driven by our ongoing commitment to foster collaboration and drive the automotive industry forward," said Joerg Grotendorst, Senior Vice President, Corporate R&D at Magna. "By embracing this innovative platform, we aim to create a more interconnected ecosystem that encourages OEMs, suppliers, and specialty software developers to collaborate and co-create cutting-edge solutions. SDVerse represents a transformative opportunity to revolutionize software development, sales, and sourcing processes, ultimately accelerating the industry's transition to the software-defined vehicle."

Konstantin Shirokinskiy, Partner, Roland Berger added, “SDVerse offers a blueprint for OEMs and suppliers to address their embedded software needs more efficiently. It frees up scarce software engineering resources required to roll out new differentiated software features, reorganizes development timelines to more quickly develop better SW-enabled vehicles, and ensures software is valued properly. Companies can streamline their operations, becoming more focused, efficient and profitable.”

On Thursday, April 4th, leaders from GM, Magna, and Wipro will participate in a livestream panel discussion to provide further insights into SDVerse. To register and learn more about SDVerse, visit