ON Semiconductor to use CEVA imaging and vision IP for automotive ADAS

ON Semiconductor has licensed CEVA's imaging and vision platform for its automotive advanced driver assistance (ADAS) product lines. ON Semiconductor said it will use CEVA's IP to incorporate embedded intelligence and machine learning into its ADAS roadmap. "The automotive industry requires cost- and power-efficient vision-based ADAS solutions to address the growing end-customer demand and safety regulations across all tiers of the automotive industry," said Ross Jatou, Vice President and General Manager of the Automotive Solutions Division of ON Semiconductor. "CEVA's industry-leading vision processing IP provides us with a comprehensive solution that enables us to integrate a host of innovative and intelligent system features into our ADAS product offerings." CEVA shared a market intel provided by Strategy Analytics where it predicts the emergence of new camera applications and imaging concepts will help drive automotive camera demand to reach almost 200 million units in 2023. "With advanced safety features set to be adopted across all price points of the automotive market, there is a strong demand for more cost-effective, flexible and scalable vision architectures. Efficient vision processing addresses computationally-intensive imaging and machine learning use cases, including better low light processing and the ability to run more powerful deep neural networks th...