Chinese wearable devices feature rich-functions made for local needs

IDC reputes China shipped 9.54 million wearable devices in the second quarter of 2016. IDC projected an increase of 13.2% from the previous quarter and up 81.4% from a year earlier. Shipments of basic wearable devices such as wristbands, children’s watches and smart running shoes grew by 92.1%, while smart wearables led by smart watches were up by 3.4% from a year earlier as per IDC. Jean Xiao, Research Manager at IDC China says,“Unlike basic wearable products in overseas markets where fitness tracking is their main function, basic wearable devices in China are of much richer product forms and offer more functionality. This has enabled the fast expansion of China’s basic wearable device market” . “Meanwhile, unlike their international counterparts, Chinese vendors have a more profound understanding of local market segments. Cost-effective products and precisely targeted marketing and sales strategies appeal to Chinese consumers more easily." Other findings shared by IDC includes: Due to local vendors there exists rapid growth in China’s wearable device market. Local companies have adapted quickly and cultivate new market segments enormously. This can be understood in terms of the product that shifted focus from hardware to software. Manufacturers of fitness wristbands such as Xiaomi and Lifesense or children’s watches like Okki and 360, sellers focus basically ...