Consumer

Sigma ramp up the production of its STV7701UHD TV IC

Sigma Designs has increased the production of its STV7701 Ultra HD High Dynamic Range (HDR) TV IC chip and is also shipping in volumes to its customers. Sigma Designs claims STV7701 is the only product shipping in the market today that supports multiple HDR standards including HDR 10, BD UHD, and Dolby Vision. The new UHD SoC features software optimized for over-the-top (OTT) video streaming services with and a broad range of advanced capabilities for premium Smart TV offerings. STV7701 together with a companion Ultra HD FRC chip can provide an ideal solution for UHD 120Hz Smart TV, suggests Sigma Designs. High Dynamic Range is called as “third pillar of image quality” supporting higher brightness and color control that the human eye is capable of perceiving. Human eyes can sense 3x brightness change and double the color content than today’s UHD televisions. Sigma Designs is showcasing its STV7701 processors at IFA Berlin Hall 2, Stand 124, September 4-9 Key capabilities supported on this leading edge platform according to Sigma Designs includes: Ultra HD (UHD) Single Chip for 60Hz Smart TV 4K Ultra HD (UHD) resolution with High Dynamic Range and Wide Color Gamut capabilities include HDR 10, SMPTE 2084 and 2086, Dolby Vision 512 Zones 2D Dimming HEVC (H.265) UHD 10 bit video decoding at 60fps, Google VP9 UHD decoding Trusted Execution Environment and ARM Tr...
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