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  Date: 09/09/2015

Sigma ramp up the production of its STV7701UHD TV IC

Sigma Designs has increased the production of its STV7701 Ultra HD High Dynamic Range (HDR) TV IC chip and is also shipping in volumes to its customers. Sigma Designs claims STV7701 is the only product shipping in the market today that supports multiple HDR standards including HDR 10, BD UHD, and Dolby Vision. The new UHD SoC features software optimized for over-the-top (OTT) video streaming services with and a broad range of advanced capabilities for premium Smart TV offerings. STV7701 together with a companion Ultra HD FRC chip can provide an ideal solution for UHD 120Hz Smart TV, suggests Sigma Designs.

High Dynamic Range is called as “third pillar of image quality” supporting higher brightness and color control that the human eye is capable of perceiving. Human eyes can sense 3x brightness change and double the color content than today’s UHD televisions.

Sigma Designs is showcasing its STV7701 processors at IFA Berlin Hall 2, Stand 124, September 4-9

Key capabilities supported on this leading edge platform according to Sigma Designs includes:
Ultra HD (UHD) Single Chip for 60Hz Smart TV
4K Ultra HD (UHD) resolution with High Dynamic Range and Wide Color Gamut capabilities include HDR 10, SMPTE 2084 and 2086, Dolby Vision
512 Zones 2D Dimming
HEVC (H.265) UHD 10 bit video decoding at 60fps,
Google VP9 UHD decoding
Trusted Execution Environment and ARM Trust Zone support for content protection
Integrated UHD HDMI v2 receivers with HDCPv2.2 content protection
Integrated Civolution NexGuard forensic UHD watermarking Technology to curb content piracy
Support for Android and Linux operating systems, as well as pre-integrated software for TV middleware, DRM, HTML5 browser engine and other software packages to build TV sets or other display products

STV7701 supports Google VP9 Technology and Civolution watermarking. STV7701 is HDMI 2.0 capable and is powered by Quad Core ARM CPUs and Quad Core GPUs technology. STV7701 comes with production-proven software solutions for all major geographical regions and integrated software stack for broadcast, broadband and in-home networking.
Author: Srinivasa Reddy N
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