Analysis on Intel strategy in processor market by IC Insights

Due to the growth in the smartphone and tablet market and fall in PC sales, Intel looks to be undergoing important changes. Below is the analysis shared by IC Insights on Intel's new strategies as part of its latest processor market report: x86-processor design partnership in China is the latest bold step to shift the course of the world’s largest IC company. After missing major market opportunities in fast-growing smartphones and tablet computers, Intel continues to shake itself up in ways that would have been unthinkable several years ago, according to information in IC Insights’ newly released 140-page Update to the 2014 IC Market Drivers Report. The latest jolt occurred at the end of May 2014, when the company announced it was moving x86 microprocessor development outside the protective confines of its own design teams and partnering with fabless Fuzhou Rockchip Electronics in China to accelerate introduction of highly integrated 64-bit processors for entry-level and low-cost tablets as soon as 2015. Both companies will sell the new Intel-branded Atom processors The unprecedented x86 MPU design partnership with Rockchip—a leading Chinese supplier of competing ARM-based processors—is the latest bold move by Intel to change its approach to new markets, boost sales growth, and finally get in step with major trends reshaping the IC industry since the turn of the cen...