Latest survey of video watching on mobiles, by Ericsson

72% of respondents watch TV and video on mobile devices each week Content watched in separate chunks of time, but seamlessly on different devices and in different situations. More than 40% of respondents over age 65 watch on-demand content Consumers rank "à la carte" video content as a top-five aspect of their viewing experience. New attitudes toward television viewing become clear in a new report from Ericsson ConsumerLab. This is the fourth annual report looking at consumer trends in the TV area. Among the new findings, 72% of respondents say they use mobile devices to watch video at least weekly, and 42% of them do so outside the home. 75% of people multi-task by using mobile devices while watching TV. Another new trend is that people are watching one piece of content across several locations and times. Ericsson ConsumerLab calls this "place-shifted viewing". And, 41% of respondents aged 65-69 watch streamed on-demand or time-shifted video more than once a week. Anders Erlandsson, Senior Researcher at Ericsson ConsumerLab, said: "When the TV industry began talking about mobile TV, everyone assumed it was going to consist mainly of professionally-made shorter video clips. Now, we see a really interesting twist on that story. People are indeed watching shorter video sessions, but they create the video clips themselves by pausing and resuming full-length TV shows and...