ADAS market to grow at CAGR of 41% by 2020, ABI

ABI Research has estimated the global market for ADAS systems to be around US$16.6 billion, and analysts at ABI Research forecast that the market will increase to more than US$261 billion by the end of 2020, representing a CAGR of 41%. “ADAS systems are increasingly being offered by mass-market OEMs such as Ford and Volkswagen,” said Gareth Owen, research analyst at ABI Research. “Whilst the majority are offered in bundles and sold as optional “driver-assist” packages, a growing number of OEMs are starting to fit some ADAS systems as standard equipment.” Other finding on ADAS market shared by ABI: ADAS systems are also becoming more sophisticated. For instance, in May 2013 Volvo will start offering a system that can stop a vehicle if a pedestrian or cyclist is in its immediate path. A key catalyst driving the adoption of ADAS systems in Europe over the next five years will be the Euro NCAP specifications. The specifications include three types of ADAS systems: Speed Assistance Systems (SAS), Autonomous Emergency Braking (AEB), and Lane Departure Warning/Lane Keep Assist (LDW/LKA). According to Owen, the specifications also include detailed phase-in fitment requirements. “For example, SAS becomes part of NCAP as early as 2013 and OEMs will need to ensure that 50% of any new model production is fitted with SAS in order to score points. By 2017, however, it is likely ...