Date:12th June 2012
CSR acquires MAP-X audio product line
from Trident
CSR has announced that it has completed an asset purchase
agreement to acquire the MAP-X audio product line from Trident
Microsystems, Inc. CSR says this acquisition will allow
CSR to build on its existing end-to-end audio platform enabling
customers to more easily develop high performance home audio
consumer electronics products.
The MAP-X processor is designed to deliver HD audio decoding
and internet audio streaming for next generation home audio,
AV receivers, and soundbars. Integration of the MAP-X technology
into soundbars and network speakers is expected to improve
the sound quality currently delivered by integrated TV speakers.
"In today's marketplace TVs are getting thinner and
visual quality is delivered in High Definition at ever improving
levels of quality and richness, but audio from integrated
TV speakers cannot keep pace," said Anthony Murray,
SVP Home Business Group of CSR. "Coupled with this,
consumer expectations are on the rise and individuals are
demanding high definition, more immersive audio to match
the high quality visual experience."
He continues, "Soundbars with wireless sub woofers
and wireless active speakers that accompany TVs can deliver
the audio quality consumers demand. By combining MAP-X's
prowess in high performance multimedia processing with CSR's
leadership position in wireless audio platforms, we aim
to provide a much richer consumer experience."
"In addition, consumers will gain the added benefit
of being able to wirelessly stream their entire music collection
from a smartphone or tablet to a high quality home audio
system, like a soundbar. We believe bringing MAP-X into
our existing product portfolio can now offer a unique audio
technology platform that addresses the entire market for
home audio products with the added freedom of wireless,"
he added
Author: Srinivasa Reddy N
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