Ittiam to offer video processing expertise for cloud content

Video processing technologies expert Ittiam Systems has opened a new division called Ittiam Media Labs to offer design services to companies in processing the media content in cloud.

Targeted customers include: a) niche content owner looking to monetize the content better, b) enterprise looking to leverage the power of the Cloud to trade-off between capital and operating investments, c) Online Video services provider focused on seamless consumer experiences and d) Telco looking to improve efficiencies in the network to provide a tangible value that comes out of a compelling workflow.

“Media in the Cloud is a natural next step for Ittiam, where we have always been focused on disruptive innovations in the media processing technologies,” said Srini Rajam, Chairman and CEO of Ittiam Systems. “We expect online video solution providers to place a premium on the efficiency of multi-format distributions, a cornerstone of online delivery to multiple screens of Internet-connected, smart devices. This is backed by the strong interest we are seeing from online video platforms and content consumption platforms looking to differentiate and move up the value chain.“

The media cloud services business unit at Ittiam is led by Mukund Srinivasan, General Manager, who was earlier Senior Director at Avid Technology (Montreal, Canada) for its Media Cloud Delivery Strategy.