Date: 30th Aug 2010

Survey on whether 3DTV affects the eye or not

Strategy Analytics' Digital Consumer Practice through a survey of 2000 US consumers has revealed that 17% of Americans believe that viewing 3DTV poses health risks to the eyes, and a further 55% "aren't sure,".

"We've long believed that 3DTV faced a tough road with numerous obstacles, namely content availability, consumer interest and viable business models" said Ben Piper, Director of Strategy Analytics' Multiplay Market Dynamics service. "However, these issues all take a back seat in light of the latest findings."

The release states while 72% of the market either convinced of or unsure about potential 3DTV health and safety risks, there is little published scientific evidence linking 3DTV and eye problems. Anecdotal reports of eyestrain, dizziness, headaches and nausea are common.

"Whether or not the safety concerns are justified is immaterial," added David Mercer, Vice President of the Strategy Analytics Digital Consumer Practice. "The perception issue is one that could substantially hamper 3DTV's growth going forward."