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Date: 4th Aug 2010
TDK replaces its neon billboard with LEDs
at London's Piccadilly Circus
TDK Corporation of Japan has replaced existing billboard
with neon tubes at Piccadilly Circus in London with LED
lighting. The billboard will feature TDK's slogan "The
power of creative thinking" alongside famous sayings
from historical figures on the theme of creativity.
TDK has put its advertising signs at four famous locations:
Times Square in New York; Piccadilly Circus in London; the
Ginza 4-chome crossing in Tokyo; and Shanghai, China. Piccadilly
Circus is one of the most popular tourist spots in the world
. TDK now intends to develop more visual displays using
LED technology and utilise them in its corporate PR activities.
TDK move clearly tells first bring the environment change
in your own premises than look at marketing your green technologies.
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