The chrome OS-based notebooks called chromebook sales are estimated to reach 7.3 million units in 2015, with a growth rate of 27% compared to 2014, according to market researcher Gartner.
The cloud and Internet dependent chromebook offers enough security so that users can stay away from installing antivirus software which is more common in Windows-based notebooks. More importantly the cost of the chrome is less. A fairly good quality chrome books are available in the prize range of 150 to 200 US dollars.
Education is a market which is driving chromebook sales. Consumer Market is estimated to represent 40% in U.S. and 27 Percent in EMEA in 2014.
"Since the first model launched in mid-2011, Google's Chromebook has seen success mainly in the education segment across all regions," said Isabelle Durand, principal analyst at Gartner. "In 2014, the education sector purchased 72 percent of Chromebooks in EMEA, 69 percent in Asia/Pacific, and 60 percent in the U.S. (see Table 1).”
Table 1. Chromebook Sales Market Share by Segment and Region, 2014 (Percent)
Source: Gartner (May 2015)
Though the business segment is not a hot market for chromebooks, Google is targeting this segment with suite of office applications and other improvements, which can be accessed off-line.
"Chromebook is a device that can be considered by SMBs or new startup companies that do not have the resources to invest too much in IT infrastructure," said Ms. Durand. "Chromebooks will become a valid device choice for employees as enterprises seek to provide simple, secure, low-cost and easy-to-manage access to new web applications and legacy systems, unless a specific application forces a Windows decision."
"The majority of Chromebook users are tech-savvy individuals who purchase one as a companion device to their primary notebook or desktop PC. Others are buying a Chromebook for the household to use as a second low-cost PC alternative," said Ms. Durand.
"The major factors that affect the adoption of Chromebooks by consumers remain the connectivity issue in emerging markets, but also the ability for users to understand and get used to cloud-based applications, and keep content in the cloud and ecosystem," said Ms. Durand.
Region wise analysis of chromebook market by Gartner: From a regional perspective, 84 percent of Chromebooks were sold in North America in 2014, with the U.S. market the largest single market in 2014 (see Table 2). EMEA, which represented 11 percent of total sales of Chromebooks in 2014, is the secondary focus for vendors with Western Europe as the primary target. In Asia/Pacific the Chromebook market represented less than 3 percent in 2014, with demand coming from Australia, New Zealand and Japan.
Table 2. Chromebook Unit Shipments, By Region, 2014-2016 (Thousands)
Source: Gartner (May 2015)
"After Samsung's decision to exit the European Chromebook market and focus on tablets, Acer took the lead to become the No. 1 worldwide Chromebook vendor in 2014. Acer sold more than 2 million units in 2014. Samsung held the No. 2 position with 1.7 million units sold in 2014 and HP, a late entrant to the market, was ranked No. 3, with 1 million units, thanks to its strong connection with education partners." stated in the release by Gartner.