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Date: 03-09-16

Detachables to enable the growth of tablet market in 2018

The year end of 2016 is expected to see a gradual decline in the worldwide tablet market. The growth may reach an all time low of -11.5%, with the shipments of 183.4 million units, according to International Data Corporation (IDC).

However IDC sees growth in tablet market in 2018 and may continue to persist through 2020. The shipments of tablet computers forecasted to reach 194.2 million numbers by 2020, due to detachables eating into notebook market.

"Appealing to the commercial audience will be key as detachable tablets aim to take a larger piece of the traditional PC market," said Jitesh Ubrani, senior research analyst with IDC's Worldwide Quarterly Mobile Device Trackers. "Windows and iOS already have solid detachable offerings and with the latest version of Android, Google will also have a horse in the race as they finally offer better multitasking support and added security features."

IDC expects small tablets to cede share to larger devices as the trend is shifting towards detachable tablets. In 2016, 55% of all tablets will be 9 inches or smaller while by 2020; the share is predicted to drop to 40%.

Jean Philippe Bouchard, research director at IDC says, "We see smaller slate tablets being offered at very aggressive price points, leaving little room for revenues outside of a pure volume or platform play like for Amazon for instance".

"The price pressure combined with a healthier demand on larger screen sizes and detachable tablets will eventually result in an increased portfolio offering from tablet and PC manufacturers."

Detachable tablets attract consumers while slate tablets will continue to account for the majority of shipments throughout the prediction. 85% of tablets shipped in 2016 are expected to be slates and would decrease to 68% by 2020. Most of the growth is expected from emerging markets as consumers seek out for low cost computing devices.

Operating system wise, Android share percentage in 2015 was 67.4% and it is forecasted to reach 57.8% by 2020, Where as iOS shipments in 2015 was 23.9 and is forecasted to reach 22.9% by 2020, and windows in 2015 was 8.6% while in 2020, it is forecasted to be 19.3%. It shows the comeback of windows where one can witness the slow fall of android in comparison with iOS.

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