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Date: 20-05-16

Avnet India launches product testing service for electronics product design in India

Avnet India launches product testing service for electronics systems product design in India. Avnet customers can test their product designs at Avnet Design Center. Avnet said it also offers on-site technical advice and design support to its customers to help them reduce the number of design iterations and the product certifying process at the authorized labs.

The new service is currently exclusive to India market. In Indian market, the product testing and certification is becoming important due to The Department of Electronics & Information Technology (DeitY), Government of India has made compulsory for certain electronics and IT product categories to mandatorily register with BIS for ensuring safety standards.

The leading test lab TÜV Rheinland India is already providing some kind of design-support during product testing.

For Avnet the multiple levels of design-support to its customers is a market differentiator so that it can finally sell more electronic components and semiconductor ICs to its Indian customer, that's where the objective lies.

In electronic component distribution market, design support from concept to reality is becoming more important in markets such as India, where it is expected the demand for electronics products to grow faster compared to other parts of the world.

Most of the electronics component distributors seeing close to a triple digit growth in Indian market. Mouser is one of such fast-growing distributor in the Indian market.

The big issue in the Indian component supply chain market is, it is difficult to buy component by paying Indian Rupees, because most of the distributors stock their inventory for Indian market mostly in offshore places such as Singapore. Mouser has recently announced accepting credit card payments in Indian Rupees from their local customer service center in Bangalore.

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