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Date: 27-02-15

Browsing and social media are top activites in tablets and smartphones

Strategy Analytics finds tablet computer users spent the most time on net browsing, about a quarter of their total activity. Where as the smartphone users use their mobile device more for Social media followed closely by browsing and communication.

Strategy Analytics says this analysis is based on over one million individual application sessions from over 3000 panel members in the US.

Additional findings disclosed by Strategy Analytics from its study includes:
As a proportion of total time spent, Smartphone users spend the most time in the evening (5PM - Midnight) and the least in the early morning (0-8 AM) session.
Nearly half of the time spent on Tablets is in the evening session, while the least amount of activity is registered during the morning (8-12 PM) session.
Bonny Joy, Chief, Consumer Telemetry Platforms, said: “Overall, Tablets realize lower activity on a daily basis. Based on 2014 panel data, an average smartphone user spends 155 minutes daily on their device, but for Tablets, the daily activity comes in at 106 minutes.”

Barry Gilbert, Vice President, said: “While Tablets realize lower activity than smartphones across all periods of the day, further examination of the data suggests that for some categories, Tablets score over Smartphones during certain time segments of the day.”

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