IHS: 8% growth in global shipment of STBs in 2013
IHS has estimated the global shipments of STBs used for cable, satellite, terrestrial and Internet protocol television (IPTV) digital TV services are forecast to climb to 269 million units this year, up 8 percent from 250 million in 2012. IHS also predicts shipments to grow another 6 percent to 286 million in 2014 and by 1 percent to 290 million in 2015. The year 2015 will represent the peak of the market for the foreseeable future, as presented in the figure below.
“STBs are facing a mounting challenge to their role at the dominant pay TV video consumption device because of operators’ growing emphasis on supporting multiscreen devices,” said Daniel Simmons, senior principal analyst for TV technology at IHS. “However, operators are continuing to deploy STBs in order to manage the compatibility between their delivery networks and the consumer electronics devices that consumers are increasingly using to view content now. As pay-TV operators rush to accommodate changes in delivery platforms and in video formats—including the adoption of high definition (HD)—STB shipments will continue to rise, hitting record levels for the next few years.” Other findings shared by IHS includes: Multiscreen on the rise: Reports of the STB’s imminent demise have been fueled by the increas...
“STBs are facing a mounting challenge to their role at the dominant pay TV video consumption device because of operators’ growing emphasis on supporting multiscreen devices,” said Daniel Simmons, senior principal analyst for TV technology at IHS. “However, operators are continuing to deploy STBs in order to manage the compatibility between their delivery networks and the consumer electronics devices that consumers are increasingly using to view content now. As pay-TV operators rush to accommodate changes in delivery platforms and in video formats—including the adoption of high definition (HD)—STB shipments will continue to rise, hitting record levels for the next few years.” Other findings shared by IHS includes: Multiscreen on the rise: Reports of the STB’s imminent demise have been fueled by the increas...
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