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Date: 11-06-13

Audi and ADI collaborate in developing chips for next-gen cars

Analog Devices and Audi are collaborating strategically within its Progressive Semiconductor Program (PSCP). PSCP increases engagement between Audi and selected semiconductor suppliers to enhance the value they bring to the functionality and reliability of future cars.

ADI said it will provide Audi with pioneering technologies to support their goal of manufacturing the most innovative and appealing vehicles on the market. ADI’s technologies enable optimized system partitioning, from sensing to signal conditioning, via digitization and signal processing in Powertrain, Safety, and Infotainment Systems.

“ADI’s expertise and portfolio in high performance signal processing, its creative energy and relentless focus on new functions and innovation made ADI an obvious choice as long-term strategic partner in Audi’s Progressive Semiconductor Program (PSCP)” said Ricky Hudi, Chief Executive Engineer Electrics/Electronics at Audi. “Together we will break new ground by bringing tailored, innovative and cost effective solutions to our customers.”

Commenting on the collaboration, Robbie McAdam, Executive Vice President, Strategic Business Segments group, Analog Devices, Inc, said: “We are honored to have been selected as a key innovation ally by Audi, one of the most successful premium car brands worldwide. The collaboration is very important for ADI and we are developing tailored solutions to be ready for when Audi launches its next generation car platforms. We are confident that by combining Audi’s system expertise with ADI's strength in signal conditioning ICs we’ll provide efficient and optimal solutions.”

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