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Date: 12-04-14

NXP Semiconductors invests in Senseg

NXP Semiconductors N.V. has invested in spatial haptic feedback technology expert Senseg. Senseg has designed interface to make touch screens tactile, where touchscreens are converted into “feelscreens.” The electrostatic, software controllable technology is responsive, create no sound and is scalable from small to large devices with no increase in manufacturing complexity – ideal for smartphone, tablet and automotive use cases.

Mark Hamersma, General Manager Emerging Businesses at NXP explains: “In our view, new user interface technologies will continue to be a key innovation area in smart phones, tablets and automotive applications in the coming years. Senseg has developed a very exciting solution to add touch sensations – such as feeling textures and contours – to standard touch screen displays. Most user interfaces today focus on our visual and hearing senses, and not on touch, so that is why we see this as a great new opportunity for growth. We see many high-value opportunities for this technology, not just in mobile, but also in Automotive where drivers need to keep their eyes on the road.”

NXP said its investment will allow Senseg to develop a next-generation solution that will be small enough and inexpensive enough to penetrate the high-volume smartphone market, and subsequently other markets like portable gaming, navigation and in-vehicle controls.

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