Notebook shipments to see a quarterly growth of 15.7% in 2Q23

TrendForce estimates shipments of notebook computers to rise to 40.45 million units, a quarter over quarter growth of 15.7% in 2nd Quarter 2023, however compared to same quarter in year 2022 shipments are still down by 11.6%. TrendForce says it expects this upward trend to persist into the third quarter, estimating global notebook shipments to reach 43.08 million units, albeit at a decelerated growth rate of 6.5%. More findings from TrendForce: Notebook brands were primarily focused on reducing excess terminal inventory in 1Q23, which led to slower procurement and subsequently impacted ODM sell-in sales. However, as Q2 unfolds and inventory levels of finished products and components start to stabilize, supply chain pressures should ease, triggering a wave of restocking demand. This trend is expected to extend into Q3—a season typically characterized by robust sales due to back-to-school demand and shopping promotions, further stimulating inventory demand and fostering further growth in global notebook shipments. Entry-level consumer models and Chromebook demand show early recovery in Q2 Although the notebook market has yet to fully recover, TrendForce reports that since March, restocking orders for certain notebook models have started to surface in several markets, including North America, Europe, and Southeast Asia. Ongoing economic constraints, which limit consumers...