IDC: Smart home devices market to decline by 1.8% overall in 2023

Date: 02/07/2023
IDC finds from its latest study that the global shipments of smart home devices continued to decline in the first quarter of 2023 as shipments fell 5.6% year over year to 186.0 million units. IDC see deep fall in sales of smart speakers down by 15.4% and networked video entertainment devices down by 7.8% compared to year 2022.

IDC estimates smart home devices market to decline by 1.8% overall in 2023 due to weak consumer demand and economic volatility. However IDC sees the market to grow back in 2024 and continue through 2027 with device volumes reaching 1.1 billion shipments in 2027.

"While there have been pockets of growth, the market has largely stalled due to lack of meaningful upgrades between one generation of devices and the next," said Jitesh Ubrani, research manager for IDC's Mobility and Consumer Device Trackers. "Even the launch of the Matter standard has not been enough to spur demand despite offering some ease of use."

Here are more findings reported by IDC:

Apart from smart speakers and networked video entertainment devices, many other smart home categories such as lighting, thermostats, and home monitoring and security devices are expected to witness high growth over the next five years in part due to rising consumer awareness of smart home devices in many parts of the world and the rise of emerging markets.

"The worldwide smart home market is witnessing uneven growth as some regions fare better than others," said Adam Wright, research manager, Smart Home and Office Devices at IDC. "In more mature markets like the United States, high installed bases of devices coupled with issues of underutilization, ongoing disruptions form supply chains, logistics issues, high inflation, and record high credit card debt have impacted the market's growth in 2022 and the first part of 2023 and are expected to continue to put downward pressure on the market for the foreseeable future. But other regions that are earlier in their adoption curve like Latin America and parts of Asia/Pacific have much opportunity for growth."