Wireless ear buds shipments grew 17% in Q1 2022 to reach 68.2 million units

Canalys finds the shipment of wireless ear buds which are also called as True Wireless Stereo (TWS) grew 17% in 1st quarter of 2022 to reach 68.2 million units. Apple, Samsung, Xiaomi, Skullcandy and Edifier are top five vendors in the market. The shipments of Apple Skullcandy and Edifier incrased, where as shipment from Samsung, Xiaomi dropped. Since 3rd quarter of 2021, TWS remains the only growing category, leading to the overall 4% growth in the worldwide smart personal audio market, as per Canalys. Other findings by Canalys: Market leader Apple’s TWS shipments were up 14%. Apple’s AirPods line grew 3% to reach 19.3 million units, while Beats by Dre, Apple’s audio sub-brand, contributed more significant growth, increasing 553% to reach 2.4 million units. Beats’ strong performance was driven by the popularity of its Studio Buds and the recently launched Fit Pro. “Vendors are using audio names with strong brand equity in sound to expand their total addressable markets,” said Jason Low, Canalys Principal Analyst. “Unlike Apple’s AirPods and Samsung’s Galaxy Buds ranges, devices from sub-brands can depart from the vendors’ core design philosophy and develop their own unique styles and niches. Options for variety and personalization are vital in a market where design and feature homogenization are common.” Samsung saw a similar trend, as its Galaxy Buds TWS line fell 13...