Wearable band shipment down 4% where as watches up 15% in Q12022

Due to the consumers shifting from bands to smartwatches global wearable band shipments down by 4% to 41.7 million units in Q1 2022, as per the latest study by market researcher Canalys. The other market findings and analysis reported by Canalys includes: Wristwatches, consisting of basic watches and smartwatches, accounted for 76.6% of all wearable band shipments in the quarter, growth of 15% to 32.0 million units. Basic bands suffered a 37% decline, a sixth consecutive fall since Q4 2020. Basic band shipments dipped below 10 million for the first time after peaking at 27.9 million in Q4 2019. The increase in watch shipments helped offset the basic band drop but still resulted in a decline in the overall wearable band market. Immage: wearcana.jpg The rise of basic watches accelerated the shift from bands to watches. Basic watches run rudimentary real-time operating systems but lack support for third-party apps, as opposed to smartwatches, which run fully-fledged operating systems with third-party app support. “Consumers are favoring watches over bands. With bigger displays, richer features and longer battery life, they believe watches are better able to fulfill their health-tracking and digital lifestyle needs,” said Sherry Jin, Canalys Research Analyst. “Basic watches are positioned as an affordable step-up from basic bands, suitable for price-conscious consu...