BlackBerry partners with Amazon to grow big in vehicle data platform market

Amazon cloud services and BlackBerry have signed multi-year agreement to develop and market BlackBerry's Intelligent Vehicle Data Platform, IVY. BlackBerry, once a maker of popular smartphone brand has again started growing its business but in a different market. BlackBerry is offering security software packages, embedded software, antivirus packages, and also into automotive software. QNX is now a product owned by BlackBerry. Basing on the QNX, BlackBerry has launched BlackBerry IVY, a scalable, cloud based software platform for automotives to read sensor data, and generate actionable insights both for the vehicle user and manufacturer. For the driver/user, the actionable insights can be used to switch on services and safety and driving comforts based on the situation and provide actionable alerts on safety, usage, efficiency and maintenance. For the vehicle manufacturer, the actionable insights can be very broad from maintenance and servicing data to all the way to improve vehicle life, design and performance. BlackBerry IVY is a edge software which sit and run inside embedded computer of the car, with the management and configuration of the software done from the cloud. Vehicle manufacturers can proactively identify potentially faulty parts and notify the driver for a selective recall of a particular vehicle instead of whole batch . Car manufacturers can b...