BlackBerry partners with Amazon to grow big in vehicle data platform market
Amazon cloud services and BlackBerry have signed multi-year agreement to develop and market BlackBerry's Intelligent Vehicle Data Platform, IVY.
BlackBerry, once a maker of popular smartphone brand has again started growing its business but in a different market. BlackBerry is offering security software packages, embedded software, antivirus packages, and also into automotive software. QNX is now a product owned by BlackBerry. Basing on the QNX, BlackBerry has launched BlackBerry IVY, a scalable, cloud based software platform for automotives to read sensor data, and generate actionable insights both for the vehicle user and manufacturer. For the driver/user, the actionable insights can be used to switch on services and safety and driving comforts based on the situation and provide actionable alerts on safety, usage, efficiency and maintenance. For the vehicle manufacturer, the actionable insights can be very broad from maintenance and servicing data to all the way to improve vehicle life, design and performance.
BlackBerry IVY is a edge software which sit and run inside embedded computer of the car, with the management and configuration of the software done from the cloud. Vehicle manufacturers can proactively identify potentially faulty parts and notify the driver for a selective recall of a particular vehicle instead of whole batch . Car manufacturers can both deploy and update software from the platform's cloud console.
Security is one of the highlight of this product, where a data abstraction layer inside the software protects vehicle data and driver privacy and enables the reliable functioning of safety critical systems.
BlackBerry says "automakers using BlackBerry IVY will be able to leverage different types of data as common building blocks for new services that could work across a range of models. Automakers will be able to use the platform’s application programming interfaces (APIs) to share data and outputs with their software development teams, giving them the ability to innovate, while also protecting customer privacy and security by controlling whom can access vehicle and app data and at what level of detail."
“AWS and BlackBerry are making it possible for any automaker to continuously reinvent the customer experience and transform vehicles from fixed pieces of technology into systems that can grow and adapt with a user’s needs and preferences,” said Andy Jassy, CEO of Amazon Web Services, Inc. “Through this joint effort with BlackBerry, we will provide automakers with the insights, capabilities, agility, and speed they need to thrive in an increasingly connected world. As automakers seek to race ahead in their digital transformations, BlackBerry IVY empowers them to build their brands and set the standard for connected vehicle services across the automotive industry.”
Author: Srinivasa Reddy N