Airpods are new market enabler for digital audio UI

After the launch of Apple AirPods and such stylish wireless hearing devices, its become trendy to go for the wireless audio ear-bud both for listening as well as voice commanding of your smart phone or any such digital gadget which has voice/speech control interface. When it comes to User Interface (UI) research, Apple always leads, even in this case of audio/speech/voice wireless interface, it has triggered a new market trend in the smartphone industry and hearing accessory market including hearing aids, which going to become part of your smart phone solution. AirPods use Apple's custom-designed W1 chip and also reported by some online sources that they also may be using NXP devices. The other big smart phone maker Samsung too launched its own earbud called Gear IconX. Soon to follow is the cheaper version of these devices from China based OEMs. How big is this market? Apple's airpods are sold at around US$ 150+. The total market may run into tens of billions of dollars for this product. Short-range wireless transceivers with Bluetooth or some innovative wireless chips will see big jump in demand. Also sooner the headphone Jack may disappear from phones. NXP Semiconductor has launched semiconductor IC NxH2280 exclusively for wireless audio streaming and data communication using near field magnetic induction technology targeting this hearble device market....