Rohm Electronics targets Indian ceiling fan market

The leading Japanese electronics device maker Rohm Electronics is targeting Indian ceiling fan market by offering ready-made reference design solutions for driving brushless DC motors in ceiling fans. India is a big market for ceiling fans and also one of the largest producer of ceiling fans in the world. Nearly hundred percent of ceiling fan demand is met locally where we can proclaim ceiling fan as 100% make-in-India product category. In domestic electric power consumption, ceiling fan consume a major amount of power/energy. Most of the present ceiling fans are induction motor based, which consume higher power compared to brushless DC motors. Brush Less DC (BLDC) motors also generate lesser noise and easy to control the speed of the motor more efficiently compared to induction motors. With these advantages, brushless DC motor ceiling fans have hardly made any significant presence. The reason is high cost of brushless DC motor ceiling fans, which are around Rupees 1000 expensive compared to induction motor based ceiling fans. Rohm Electronics' executives and tech experts claim the extra cost of the ceiling fan can be regained through saving power over one or two years of usage based on the how many hours fan going to be used in a day. They also see the cost of the brushless DC fans coming down over a period due to growth in volumes. This analysis/trend can be compared t...