VLSI Design: Webinar on creating ASICs to enable IoT & M2M on 16th February 2016

VLSI IP vendor Cortus and Aspen Logic announced an educational webinar on creating ASICs for IoT & M2M products. The presentation entitled “Attention IoT Developers: Yes, your Things can stand out!” will run live at 10:00 a.m. PST/ 6:00 p.m. GMT on Tuesday 16th February 2016. The webinar, with 45 minutes presentation and 15 minutes for Q & A, is aimed at engineers and managers with limited or no ASIC design experience who are developing Things for the Internet in categories such as: smart homes/cities, intelligent sensors, electronic shelf labels and wireless communication devices. At the Creative Think seminar held in July of 1982, an American computer scientist named Alan Kay offered a simple but very powerful message to the attendees: “People who are really serious about software should make their own hardware.” Nothing could be truer today in the world of the IoT. However, many IoT developers have little or no experience in ASIC or hardware design, so they make the safe choice and elect to use commercial-off-the-shelf products. What have been their results? Things are created that have little product differentiation from the myriad of other IoT products that are being rushed to market, thus producing disappointing sales. An application-specific integrated circuit (ASIC) can be a reasonably-priced way of adding differentiation whether at the system-level, in analog...