Automotive

IOT, smart home and automotive, a safer zone for semiconductor industry

After seeing 3 decades of near non-stop growth from 1980s to 2010, personal computer market not able to lift up (in growth) nearly from past 2 years. When it comes to mobile phone/smart phone, it is still growing, but the fears of slow growth already becoming true. Both the PC and mobile phone market are extremely competitive, if you get in right, you can see huge growth, if you'r not that's going to be very risky. The equally risky market but presently fast growing one is, the wearable market. For those who stayed away from (or failed in) PC and smart phone market, the three important markets have emerged as great opportunity now. They are IOT enabled electronic devices used for personal, industrial, or any such purposes. The top two markets now are smart home and the automotive market. Medical electronics can be hesitantly added to this. The smart home and also automotive market requires not just a processor or a SOC but a range of semiconductor ICs including lot of sensors. Though application-wise they might be vertical but the technology wise they are quite broad. It is tough for the overnight vertical IP experts to serve this market. It requires long-term experience and also broader expertise in the semiconductor and electronics domain to serve these markets of smart home, industrial, automotive and medical. The flexibility in the silicon offering is a ke...
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