How Micromax overtaken Samsung in India smart phone market

Canalys reported Micromax has overtaken Samsung to become the first domestic vendor to take the top spot in the Indian smart phone market. What is that makes micromax occupy top position in Indian smartphone market? In fact, a multiple of things. First of all, it is not about low-cost alone. The most important thing is understanding the domestic market requirements. When Micromax started launching phones in India, one of the areas where micromax innovated is offering a phone with larger battery capacity, so that the phone can be used without charging even for a week. Frequent and long power cuts are normal in rural India, and the mobile phone has become such an important thing to rural users, when there is no power and there is no battery charge left in the phone, it gives anxious moments particularly when the user supposed to make or receive a call on some important matter. Though technologically it's a simple thing of providing bigger battery inside a phone, only Micromax offered a phone with bigger battery at an affordable price, that was a hit in the market. The cost of phone also matters for many Indian buyers, Micromax offered quite a good mix of products at a price much cheaper than comparable products from brands such as Samsung and Nokia which were sold at higher price. Point to note is it is not about cheap phone, but a reliable/good phones at affordable ...