Fitbit dominate global wearable band shipments in Q1 2014

Wearable device market growth is not hype, the market is growing as well as undergoing some fast changes both in technogy and usage. The market researcher Canalys has estimated that a total of 2.7 million wearable bands shipped worldwide in Q1 2014. Below is the analysis and findings shared by Canalys: Fitbit maintained its leadership position with nearly 50% market share. Canalys segments this market into two categories: basic and smart bands. Fitbit continued to ship most of the units in the basic band segment, despite the allergy-related recall of the Fitbit Force. While a significant number of Force bands had shipped, the recall only affected the initial roll-out in the US and Canada. The issue was handled well and did not dramatically slow the company’s sales momentum. Jawbone, another basic band competitor, also grew rapidly as it expanded its international distribution after the initial launch of the UP24 in Q4. Nike’s share of basic band shipments, however, dropped to 10%. ‘The FuelBand has frankly been outmatched on sales,’ said Canalys Analyst Daniel Matte. ‘Its competitors’ speed, international reach, broader channel distribution, integration with other fitness communities, superior web sites and multi-platform support have proven to be major advantages.’ Though Nike has been reported to be canceling future FuelBand products, the company’s focus is now on ...