Global digital signage market estimated to grow by 5.6% in 2013

IHS has forecasted the worldwide revenue for digital signage equipment, software, services and media is projected to hit $13.9 billion at the close of 2013, up a solid 5.6 percent from $13.2 billion last year. This year’s growth improves on the 3.9 percent expansion of 2012, and the next few years will see a continued steady increase in revenue ranging from 4.7 to 5.6 percent. By 2017, total digital signage takings will amount to $17.1 billion, according to IHS. The other findings shared includes: Improvements in technology offerings, data management and infrastructure expansion will help the digital signage industry to continue the positive momentum it has already generated. And as digital signage becomes increasingly intelligent with smart content and dynamic interfaces, the integration of real-time data management into real-world applications will further stimulate revenue growth. In particular, the integration of real-time data and predictive analytics into digital signage is making a big splash among retailers, which are using digital signage solutions to target customers more efficiently, leading to increased dwell time, improved shopping experiences and a rise in sales. Many fast-food restaurants—also known as Quick Service Restaurants (QSR) in the industry—are employing digital signage, for instance, to replace static signs with digital menu boards. The b...