Can Intel replicate the assembled PC like market in smartphones!
Intel growth in PC market was powered by not only branded PC sellers like HP, Dell and Lenovo and also the assembled PC market which is big in emerging markets. Intel and its partners have supported to build a manufacturing eco in Asia, mainly Taiwan and later in China. That model was very successful. If not the same model but something like that for smart phone and tablet market can make Intel gain the market share in mobile world. Intel has partnered with Indian Phone companies in offering Android based phones powered by Intel Atom processors.
The products are not greatly successful in Indian market. The products can be successful if they fulfill both cost and performance needs of users. It looks there are only two market in mobile devices, expensive highly feature-rich phones and low cost smart phones with most of the important features. Its like phones below Rs 10,000/ 200US$ or phones in the price range of above Rs 25,000/ 500 US$. If the products are priced in between, the market looks to be small. Intel finally may have to find a place in either of these or both of these but focusing on the mid-range alone is risky.
Below is the analysis on this subject released by iSuppli:
Intel Corp.’s introduction of a new Atom processor platform designed to target the fast-growing market for low-end smartphones in emerging economies represents a shrewd strategy that could a...
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