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   Date: 5th Aug 2010

Mobile phone's new avatar is Internet on hand

As predicted mobile phones are fast turning into handheld Internet surfing device/appliance. More than making voice calls the mobile phone is used for accessing multimedia and data and to play such content. And lot more applications are expected in social networking domain. From finding lifemate to shopping, people's immediate choice might be this handheld personal e-buddy. The key driver is swift implementation of 3G all around the globe.

Here is a market research figure on internet browsers in phones; In 2015 3.8 billion mobile handsets, slightly more than 60% of the installed base of mobile handsets worldwide - will contain mobile web browsers, according to a new study from ABI Research. That doubles today's penetration rate.

"Mobile browsers are evolving along two paths," says senior analyst Mark Beccue. "On one hand, highly sophisticated browsers, which we are calling full Internet browsers, will be found in all smartphones and a growing number of enhanced (or feature) phones. Such devices can host these browsers because they have advanced application processors, expanded memory capacity and adequate screen size and resolution. These full Internet browsers typically require about 64Mb of memory to run. A real key to the growth of full Internet browsers in higher-end feature phones is the falling cost of sophisticated applications processors. But there is also a second path.

It's not just internet browsers new tech-industry business turf is to develop or tune the content for portable device platforms. The first one here in Apple's iPhone and iPad.

          
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