IPextreme attempt to unite sales
teams of semiconductor VLSI IP core vendors
IPextreme is bringing a new VLSI IP sales model, an interesting
concept named Constellations program. This program provides
business level infrastructure for enabling an open community
of independent semiconductor IP companies to collaborate
at the sales level by sharing sales intelligence and market
wisdom to provide a virtual worldwide sales footprint.
The reason behind this is, the smaller companies lack
the market visibility and other sales tools to compete with
big size VLSI IP core vendors who have various channels
to push their IPs for System on Chip (SoC) VLSI developers.
Constellations is aimed at solving this above problem by
sharing sales intelligence among its members.
The collected sales opportunities data from members are
stored in the Constellations database where they are routed
to the sales team of the relevant member companies. When
a member company registers a sale, a royalty is paid back
into the program and shared with the submitting member company.
The Initial members of Constellations include: CAST, Inc.,
NXP Semiconductors, Sidense and Tiempo.
Read below comments on this concept from these member company
executives.
"We have a broad range of solid IP products - and
proven expertise in everything from processors to interfaces
to multimedia and encryption - but sometimes our customers
need additional IP or services," said Hal Barbour,
president of CAST, Inc. "We're excited to offer customers
even more complete solutions through the innovative Constellations
program."
"The Constellations program will create unique opportunities
in the semiconductor industry and we are pleased to be a
part of this initiative", said Bart De Loore, Vice
President and Corporate IP & Architecture Manager, NXP
Semiconductors. "NXP has valuable IP, such as the CoolFlux
DSP & BSP cores, that we can now offer to the industry
as part of this program".
"Over the past year, we have seen a significant increase
of interest in our low-cost, field-programmable, secure
and reliable embedded one-time programmable IP for a wide
variety of on-chip data and code storage, key encryption,
and analog trimming/sensor calibration applications,"
stated Xerxes Wania, Sidense President and CEO. "IPextreme's
Constellations Program gives us a great opportunity to reach
a large number of embeddedmemory users and to engage these
potential customers at a very reasonable cost."
"Tiempo asynchronous and delay-insensitive design technology
represents the next breakthrough for ultra-low power, green
semiconductor devices," said Serge Maginot, CEO of
Tiempo S.A.S, "Constellations is an innovative way
to provide global visibility for our microcontroller and
crypto-processor IP products that are designed in this disruptive
technology."
"IPextreme was founded around the principle of expanding
the IP market by enabling semiconductor companies to monetize
their high value IP assets,"said Warren Savage, president
and CEO of IPextreme. "We see Constellations' crowdsourcing
approach as an additional way that we can bring value to
the semiconductor market by enabling independent IP companies
to have the value of their products made visible to more
customers at minimum expense."
This highly suggested program for small sized startup VLSI
IP core vendors charges $5,000 for one-year membership.
For more information visit,
http://www.ip-extreme.com/partners/constellations.html