Global wearable band shipments of 41.7 million units in Q2 2022 up by 2%

Market researcher Canalys has reported that the global wearable band shipments were up 2.0% in Q2 2022 at 41.7 million units, a return to growth after a decline of 3.7% in Q1. Further findings shared by Canalys includes: Basic watches and smartwatches, categorized under wristwatches, grew 46.6% and 9.3% respectively. The wristwatch category continues to drive development of the wearable band market, while basic bands suffered a big 35.5% decline in Q2 2022. Like the smart personal audio market, India’s wearable band market performance was the highlight in Q2, with impressive shipment growth of 275%, driven by basic watches. While India stayed in third place behind China and the US in terms of overall wearable band shipments, its share hit 15% for the first time. Global wearable band market Q2 2022 The basic watch boom fueled India’s growth, with the category accounting for 91% of all wearable band shipments in India, making India the world’s largest basic watch market with 5.7 million units shipped, overtaking China. “The local kings, such as Noise, Fire-Boltt and boAt, have found a winning formula to hit a quarterly shipment level of more than a million units quickly,” said Canalys Analyst Ashweej Aithal. “High affordability and appealing designs, marketed at young, savvy consumers, help vendors fulfill the current demand. But users often require deeper engagement ...