Golf player analyzer electronic device uses RFID and MEMS

CaddieON electronic golf-play analyzer designed by CaddieON help golf players to automatically track and analyze their golf playing method and style. This wrist-watch like device uses RFID tags for identifying each club, the smartphone app, and a player portal in cloud service. This device is designed using STMicroelectronic's STM32L1 microcontroller and MEMS sensor chips. It reads each club’s tag and automatically records the round stroke by stroke, and sends data to the app via Bluetooth. ST's RFID reader IC is used for identifying tagged clubs, a tiny single-chip accelerometer for accurate stroke detection, and an ultra-low-power microcontroller for system control. “ST’s proven technologies, easy-to-use development tools, and competitive pricing helped us overcome tough budgetary and time-to-market constraints, and achieve a successful result,” said Tuomo Lalli, founder and CEO of CaddieON. “CaddieON will greatly enhance enjoyment of the game for golfing devotees worldwide. I should know, because I am one.” “CaddieON is cutting-edge in so many ways, not only in technological terms but also in its use of crowd funding and incentives for customers to help map large numbers of popular golf courses around the world,” said Iain Currie, Vice President North Europe Sales, STMicroelectronics. “Our advanced low-power and sensing technologies are perfect for an innovative p...