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Date: 13th July 2011

New i.MX50 chips from Freescale integrates electronic paper display controllers

Freescale Semiconductor has added three new members to its i. MX50 product family, which integrate hardware-based display controllers and ARM Cortex-A8 cores. These new members feature LCD and/or electronic paper displays (EPDs) display interface.

EPDs are known for ultra-low power consumption and longer battery life. EPD displays are used applications such as digital signage, kiosks and home/office automation equipment for which "always-on" functionality is essential.

Freescale's i.MX50 family integrates an enhanced pixel processing pipeline (ePxP) and the OpenVG hardware accelerator to display advanced graphics and UIs with minimal processor load. The LCD display controller/interface supports simultaneous deployment of EPD and LCD displays in a single end product. The i.MX50 processors support LCD displays with resolution up to 1280 x 1024 pixels (SGXA).

"Freescale is delivering comprehensive, optimized solutions with power savings and flexible design features, allowing customers one-stop shopping, ease-of-use and quick time to market," said Ken Obuszewski, director of product marketing for Freescale's Multimedia Applications Division. "Our new i.MX50 devices offer an outstanding solution for simplified display applications, and now with a comprehensive portfolio to choose from, customers can pick the best option for their specific product needs."

"E Ink is collaborating with Freescale to integrate hardware, simplify design and lower overall system costs," said Giovanni Mancini, director of product management for E Ink Holdings. "This collaboration is creating new markets for ePaper/semiconductor solutions."

Freescale said it plans to offer an i.MX50 evaluation kit (EVK), as well as an eReader reference design. Both development solutions include customized board support packages to streamline development.

Freescale is offering the new MC34708 power management IC designed specifically for use with the i.MX50 family as well as the i.MX53 product line, Freescale's new MC34708 PMIC supports single-cell Li-ion applications.

Freescale's i.MX50 and MC34708 solutions are available as reference designs with full software BSPs and backed by integrated technical support.

Availability and pricing: Samples of the i.MX502, i.MX503 and i.MX507 are available now and start at $9.97 USD suggested resale for 10K units. The MC34708 also is sampling now and is available in both 8mm x 8mm 0.5mm pitch BGA and 13mm x 13mm 0.8mm pitch BGA versions. The 10K suggested resale on the 13mm x13mm device is $4.04 USD, with the 8mm x8mm device at $3.74 USD in the same volume.

For more information, visit www.freescale.com

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