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Date: 8th July 2011

Cypress launches USB 3.0 West Bridge peripheral controllers for mobile devices

Cypress Semiconductor Corp has introduced the USB 3.0 (SuperSpeed USB) solution specifically built to improve the performance of mobile handhelds.

Cypress says the new West Bridge Benicia (CYWB0263) peripheral controller is a highly optimized Data transfer Offload Engine (DtOE) that enables mobile devices to double the IOPS (Input/output Operations Per Second) throughput, stream high-definition video, "sideload" multimedia content at up to 200 MB per second, and reduce battery charging time by 50 percent with increased charging currents up to 900mA and also supports mass storage standards such as SD 3.0 and e-MMC4.4x. It also provides Cypress's new EZ-Dtect feature, which provides charger and accessory detection without the need for any external power management device.

According to Cypress, the technology improves the performance of a device during boot, page loading, switching between apps and other tasks that require frequent memory access. It employs the second generation of Cypress's Simultaneous Link to Independent Multimedia (SLIM II) architecture, which manages multiple, non-blocking paths between peripherals, memory and the processor to allow maximum data throughput says Cypress.

Cypress also introduced a new USB OTG and USB 2.0 solution for mobile devices - the West Bridge Bay controller. West Bridge Bay offers the same benefits as Benicia SD 3.0 and e-MMC4.4x support, EZ-Dtect functionality, and the SLIM II architecture for devices without USB 3.0 capability.The West Bridge peripheral controllers act as data transfer co-processors to an embedded application processor in a handheld, freeing the processor from data-intensive operations. They employ a configurable ARM9 processor core that enables the devices to act as low power audio co-processors.

"As the world leader in USB, we are pleased to be the first to bring USB 3.0 performance to the mobile landscape" said Dinesh Ramanathan, Executive Vice President of Cypress's Data Communications Division. "Our unique West Bridge architecture that doubles IOPS performance combined with the 5-Gbps speed of USB 3.0 will enable mobile devices to deliver a richer user experience with streaming HD video, super-fast sideloading and more. We're already working with multiple top-tier phone and tablet manufacturers who have shown keen interest in this solution."

West Bridge Benicia and Bay peripheral controllers are sampling to lead customers today. The devices are expected to reach full production by September of 2011.

For more information visit: www.cypress.com/go/

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