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Date: 14/09/2022

Massive 217% shipment-growth of TWS audio in India in 2Q22

While the global shipment of smart personal audio fell by 1.7% year-on-year in second quarter of 2022, where as in India the same device shipment grew hugely by 55%, this is according to latest findings from market researcher Canalys.

The shipment of these devices in US is down by 1% and in China its down by a big 13%. True Wireless Stereo (TWS) was the only smart personal audio category to grow, recording 8% growth at 63 million units, finds Canalys. India is the key driver behind the TWS growth. India registered a growth rate of 217.9% in shipment of TWS in 2Q22 with a global share of 11%.

“Without India’s impressive growth, the global TWS market would have gone into a decline,” said Canalys Analyst Ashweej Aithal. “India’s massive appetite for smart personal audio devices is for local and global players to tap into. But vendors must rethink their strategies in this highly competitive market in an increasingly challenging economic environment.” boAt led the TWS market in India with a 47% market share, while Noise and OPPO (including OnePlus) made up the top three, both recording triple-digit growth, at 508% and 583% respectively.

Although shipment has rised globally, TWS market value is down by 2.9%, indicating some other key market factors not as positive as shipments.

The other market findings shared by Canalys includes:

Apple continued to lead the worldwide TWS market. An improved performance by its audio sub-brand Beats by Dre helped it to achieve 13.1% overall shipment growth in Q2, despite the AirPods TWS series slowing to 2% growth with 15.3 million units shipped. “Apple will be relying on its widely anticipated new AirPods Pro model to drive both shipment and revenue growth for its Wearables, Home and Accessories category in the coming quarters,” said Canalys Research Analyst Sherry Jin. “To drive replacements and new buyers, the next-generation AirPods Pro must not only improve on the basics, such as battery life and sound performance, but must also deliver new and practical wow factors, such as unique ecosystem-integrated content consumption and health-tracking features.”

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Author: Srinivasa Reddy N
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