Sondrel expanded its sales team, with two new additions to support clients in Europe and Israel. Steve Ward will take up the position of European Sales Manager, and Sergio Kusevitzky will represent Sondrel to support Israeli Customers as its Israel Sales Manager.
John Tinson, VP Global Sales, commented “new digital design projects are emerging at an accelerated rate in the automotive, IoT, and AR/VR sectors in particular. Growth is coming from a mixture of our existing fabless semiconductor customers but also a growing number of fabless start-ups in both Europe and Israel. A healthy sign for the industry as a whole.”
Sondrel said it continues to grow its front-end services covering design and verification support for both FPGA and ASICs. Steve Ward and Sergio Kusevitzky, with their significant industry experience gained at ARM and Cadence respectively, will ensure that customers have the support that they need through this new growth phase. This will include Sondrel’s work with ARM as an Approved Design Partner for its ARM DesignStartprogramme, said in the release.