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Date: 07-11-14

Smartphone market in 2014: Its Apple vs Samsung vs Micromax vs Xiomi

Canalys reports smart phone market has grown by 23% in the third quarter of 2014 compared to 2013. Samsung and Apple are the top two vendors in this market. A total of 300 million of smart phones were shipped in the third quarter of 2014, according to Canalys. Though Samsung's share in smart phone market is about 25%, but its share has fallen by 9% from its high of 34% a year ago in Q3 2013, finds Canalys.

Samsung is reported to lose its market share in countries such as United States and India. Apple's iPhone 6 and 6 plus helping Apple to rise its share not only in US market but also worldwide. Canalys estimates Apple's share in the global smart phone market is around 13%.

The Chinese smart phone company Xiomi is taking away Samsung's share in some of its key markets which includes China and India. Xiomi is the third largest smartphone vendor with 6% market share, according to Canalys.

The Indian smart phone brand Micromax was earlier reported as India's number one smart phone seller, though some analysts does not agree with that. By unit shipment, Micromax is number one vendor in India, even by revenue, Micromax can be easily estimated to reach number one position by seeing its growth in the past few quarters. Micromax also entered television market in India. Micromax has launched a range of LED full HD TVs. Micromax is said to be growing fast in TV market too by offering at attractive prices.

The fourth and fifth positions in the smart phone market are estimated by Canalys to be held by Lenovo with 5% market share, and Huawei with nearly close market share.

Lenovo had completed the acquisition of Motorola Mobility acquisition, which will result it to garner 8% of the global smart phone market. Lenovo is said to have the potential to grow even faster due to its presence in US market after acquiring Motorola mobility.

Region wise China dominates the smart phone market with 34 percent of shipments followed by US with 13% of shipments and the third is the fast-growing India with 6% of shipments in third quarter of 2014, as per Canalys.

Canalys fids the smart phone market in India has grown by 84% in the third quarter of 2014 compared to same period in 2013. The local vendors includes Micromax, Karbonn, Lava are growing fast and all together have a huge share compared to any other single brand.

Samsung is not doing that well in the Indian smart phone market, it shares as fell by 6% in third quarter of 2014 compared to second quarter of 2014, according to Canalys.

Canalys says "Android One is making steady progress at the low end and volumes will grow as more partners come on board, adding further pressure. Growing demand from the large, youthful middle class; the rising popularity of online channels, such as Flipkart; and the increasing availability of better quality, aggressively priced smart phones and affordable mobile data tariffs are all driving the smart phone market in India forward."

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