IHS forecasted that vehicles with a Display Audio infotainment system will reach 25.4 million in 2020 worldwide. Panasonic, Fujitsu-Ten, and Pioneer are top three vendors of audio infotainment systems.
IHS finds traditional in-vehicle navigation systems in 2020 will be at 23 million. In 2014, display audio is only forecast to be 14.4 million units, meaning that while display audio will see a CAGR of 12 percent from 2014-2020, navigation will only see a CAGR of 7.6 percent in that same time period, as per IHS.
This means companies like Harman, Bosch, and Alpine, which are currently the top three global navigation hardware suppliers, will need to look to add growth through other business like display audio systems, suggests IHS.
“There are two explanations that explain the rapid growth in display audio units over navigation systems,” said IHS Automotive senior analyst Kevin Hamlin. “The first one is the rear-view cameras that will be required in all new vehicles starting in 2018 in the United States. The second explanation is due to OEMs implementing applications (apps) into the vehicle, usually via the driver’s smartphone.”
OEMs are going for embedded navigation as an additional option. Due to increased use of apps in smart phones, there's a trend of providing access to apps inside cars through In vehicle infotainment and display audio screens, finds IHS.