Gartner find in its big data investment survey, a 73% of respondents are investing or plan to invest in big data in the next two years. There are only 20% of organisations which have stated with no interest or plans for big data investment in 2014.
Gartner said it has surveyed 302 Gartner Research Circle members worldwide in June 2014 to get some idea on the investment plans in big data.
North America is leading with 47 percent of organizations reporting investment, according to Nick Heudecker, research director at Gartner.
However much of the work these investors are working on according to Gartner is around strategy development and the creation of pilots and experimental projects.
13% of organizations have reported deploying big data projects to production in 2014 compared to 8% in 2013.
Big data analytics find more interesting for areas such as transportation, healthcare, insurance, media and communications, retail, banking and information products. Communications and media lead with 53 percent of organizations surveyed having already invested and a further 33 percent planning investments in big data technology, according to Gartner.
The challenges find by investors in big data includes obtaining skills and capabilities needed, defining strategy, obtaining funding, and beginning to think about infrastructure issues.
Getting value from a variety of data sources, such as social media feeds, machine and sensor data, as well as free-form text, requires not only increased storage capacity, but also different tools and the skills to use them, as per Gartner.
Gartner finds increase in traditional data analytics such as transaction analysis, but slight decrease in log data analysis.
Mr. Heudecker said the audio and video data analytics find to be extremely challenging for big data analytics investors.
Additional information is available in the report "Survey Analysis: Big Data Investment Grows but Deployments Remain Scarce in 2014." The report can be found at http://www.gartner.com/document/2841519.